I’ve learned to do the 10-seconds," he said. "Can you do a snap for our Story," one reporter asked NYSE Chairman Jeff Sprecher. "But what are you thinking about Snap stock?" one trader asked over the phone, while holding a water bottle and looking at me with confusion over my presence by his desk as I interviewed Matthew Kobach, NYSE's manager of digital and social media.
On the floor, traders were questioning the future of the stock and simultaneously showing off their knowledge of the app to reporters. When I asked where his Spectacles were, he looked over at his assistant but came back empty handed. "It was all their idea," he said, gesturing at cofounders Evan Spiegel and Bobby Murphy. I complimented former Sony Entertainment CEO Michael Lynton on bringing the Snapbot to NYSE. This was also the secretive marketing play that had marketers intrigued. While I waited in line with a few members of the press to enter the NYSE, behind a row of Snapchat executives (you could spot some of them from their yellow ties), Spiegel, his fiancée Miranda Kerr and other members of Snap's team met with executives of the exchange.īut we were able to get a peak inside thanks to the NYSE's official Snapchat story ( Here's our Q&A with the man behind it all):Īs us few members of the press navigated our way toward the floor, executives at Snapchat were unveiling their present to the NYSE - a Snapbot, the interactive vending machine that dispenses their video-camera sunglasses, Spectacles. By that time I had already spent 3 hours trolling around the stock exchange seeing what's up: No dick pics but lots of yellow, ghosts and some confusion.
This transition means you too can own a part of Snapchat and help CEO Evan Spiegel on his quests to redefine the "camera." The stock was priced at $24 when the stock market opened it up at about 11:30 a.m. (opens in a new tab) (Opens in a new tab) In just five years, Snapchat has gone from being that app created by a Stanford frat boy for sending dick pics to the digital media darling of 2017 that's now worth $28 billion. Snap Inc., Snapchat's parent company, is now a publicly-traded company. This friend knew I was at the NYSE because I had posted it to my Snapchat Story, of course. Evan Spiegel has already made $1.5 billion off Snapchat's IPOīut Thursday drew me to the New York Stock Exchange because it was a big day in the world of writing on Snapchat, a once little-known app that I refused to download in college, which has somehow become a huge company that media outlets are betting their future on.
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